[unable to retrieve full-text content]Now, Facebook is looking to its next challenge: convincing big brand-name consumer
companies that advertisements on a
social network are as important ? and as effective ? as television spots. To achieve those aims, ... Nielsen introduced a tool last fall that helps marketers discover ?not only who saw their ad
online and who saw their ad on TV, but also how these audiences match up,? says David Wong, vice president at product leadership at Nielsen. Sean Bruich ...
Source: http://www.nashuatelegraph.com/business/1006284-464/a-year-after-ipo-facebook-aims-to.html
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