Sunday, May 20, 2012

DJ Khaled's 'Take It To The Head' Video Is A Blockbuster

For video, premiering Sunday on MTV Jams, 'We got nothin' but megastars,' Khaled tells MTV News.
By Rob Markman, with reporting by Sway Calloway


DJ Khaled, Rick Ross and Drake in the video for "Take It To The Head"
Photo: MTV News

Blockbuster songs deserve blockbuster video treatments, and DJ Khaled made sure his new single, "Take It to the Head," had a big visual to match. When your track features Lil Wayne, Chris Brown, Nicki Minaj and Rick Ross, there isn't much choice.

"I told [director] Colin [Tilley] when I called him, 'We gotta video, we gotta do the best video, we gotta win awards, and you gotta really take it there because we got nothin' but megastars on one record," DJ Khaled told MTV News' Sway Calloway from the Universal Studios set where he shot the video at the end of April.

Last summer, Khaled hosted "I'm on One," an inescapable rap jam that partnered Lil Wayne, Drake and Rick Ross for the first time. It seemed that the #1 Billboard rap single would be hard to top, but with Nicki Minaj and Chris Brown on "Take it to the Head," the Cash Money DJ is making a serious run for hip-hop's 2012 summer anthem. The stakes are high, and the video, which premieres Sunday on MTV Jams, is equally as huge.

The video set is reminiscent of the 1974 disaster film "Earthquake," where most of Los Angeles is destroyed by a quake that registers 9.9 on the Richter scale. "Colin Tilley is an amazing director, so he had this amazing idea where he wanted fire behind us, trains broken, ground shaking," Khaled described. "We're giving you new stuff."

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